Today I had the luxury of browsing for half an hour in a large bookshop in town. I ended up in the business section and was struck by how “samey” the books were. To get the right formula to publish a book on business you should:
1) Tell your readership that coming up with an original idea is easy
2) Making your first million is possible because you will be the first person with this idea
3) You will have a better life for your family because you will be in control of the hours you work.
4) You will achieve recognition that you are due and your sense of self worth will be at an all time high.
I think my friends who are in business would say the view is different from their bridge.
I think a more accurate spin on the above would be:
1) If you have an “original” idea, nail it to the floor and copyright it, because someone will surely come along and steal it.
2) To make a small fortune, you usually have to start with a large one
3) The hours you work will be controlled by the tax returns, bad debts, failed deliveries and broken promises of other companies. Your family may get to see you more than the average person attends their local church – if they are lucky.
4) You will be punished with self doubt over why you ever tried to run a business in the first place and would be happy to be an anonymous cog in a machine, if only you could work regular hours and go home and forget work at the end of the day.
Having said all that, I bought the biography of the siblings who started a super successful coffee franchise in the UK. But I did have a 50% off voucher!
No comments:
Post a Comment